Toyota Malaysia (UMW Toyota Motor) recorded sales of 5,814 vehicles in March 2026, bringing its total year-to-date volume to 15,370 units, the automaker has announced in its press release. Per Toyota, the sales performance “reflects sustained demand through the first quarter of the year,” while remains leading in sales among non-national brands (i.e. Proton, Perodua).
UMW Toyota Motor March Recap
Earlier this month, UMW Toyota Motor introduced three battery electric models, namely the Toyota bZ4X, Hilux BEV and Urban Cruiser BEV, covering passenger, commercial and urban mobility segments. The company stresses its “multi-pathway approach” for its electrification strategy, simultaneously focusing on hybrid vehicles while making inroads in the fully-electric segments.
Speaking of which, Toyota also brought its new Harrier 2.5 HEV as the sole variant available in Malaysia. Built on the TNGA-K platform, the premium SUV features a self-charging hybrid system capable of running in EV-only mode during low-speed driving to improve efficiency. For its powertrain, the ICE is a 2.5L A25A-FXS four-pot that produces 176hp and 221Nm at peak, coupled with a 118hp/202Nm electric motor for a combined output of 214hp driving the front wheels.
Something to note for car enthusiasts: Toyota announced the GR Yaris hot hatch has recently received a “global update” that, among other things, include a new GR-exclusive leather-wrapped steering wheel (with updates to power steering to match), as well as revised control surfaces to “improve operability and control during spirited driving,” citing feedback from its Gazoo Racing motorsports arm.
UMW Toyota Motor continues to develop its ownership ecosystem through the Toyota Extra Mile initiative, which focuses on areas such as rewards, protection, convenience, maintenance support, safety and customer care. This is supported by a network of more than 100 service centers nationwide, along with service programs such as Toyota Service Savers and Toyota Extend that provide structured maintenance and cost management options.
The company is also enhancing its digital engagement through the Toyota MY App, which enables service bookings and customer interaction with aftersales services. From April to June 2026, users who register on the app receive reward points, with additional points available upon completing service bookings at authorized service centers. While we’re past the Raya season, UMW Toyota Motor continues to offer its promotional packages on selected models, including savings of up to RM7,500 along with flexible financing options.
Pokdepinion: Local presence remain strong for the Japanese automaker.
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