EA CEO Reveals Why They Could Remove FIFA Branding
As you may recall from our previous coverage, EA is looking to ditch the FIFA branding from their football franchise. It seems that a new leaked comments within the company, the company’s CEO Andrew Wilson has unveiled why they are doing so, at least if it does indeed happens.
EA to remove FIFA branding?
According to sources, it seems that the CEO has said that the company is being restricted by FIFA and are not getting enough value where he has said:
Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box. FIFA is just the name on the box, but they’ve precluded our ability to be able to branch into the areas that players want.
Andrew Wilson, CEO of EA
It appears that the company hasn’t had the freedom to experiment with the franchise where they are limited to 11v11 matches. As we’ve reported before, FIFA is looking for over $1 billion in the course of 4 years for their license.
Wilson has go on and said that the company doesn’t want to pay more money that what’s been asked of them.
The license of using FIFA in their branding is set to expire after this year’s World Cup, which is scheduled to end on the 18th of December 2022. For more on the latest tech and gaming news plus reviews, stay tuned to Pokde.net.
Pokdepinion: Like I mentioned in the previous article, it will be weird not seeing “FIFA” in the title. That being said, if it indeed does offer them freedom to innovate the franchise, I’m all in for it. Let’s see where it goes from here.
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