TikTok Can Now Play Full Songs In App Thanks To Apple Music Integration

Apple Music and TikTok have introduced a new music discovery feature called “Play Full Song”, with the music streaming service’s integration into the short-form video platform allowing users to listen to full-length tracks directly within the TikTok app. Suffice to say, this is one of the latest moves to keep users within the bounds of the app, for better or worse.

TikTok “Play Full Song” Feature

Essentially, if you found a song you like in one of the TikTok clips, tapping the song information will now allow you to listen through the entire song instead of a snippet – assuming you’re a paying Apple Music subscriber that is, since that is the requirement for this feature to work. Those users can then save it to “Your Music” section, and add the song into their Apple Music playlists for future listening; they can also continue listening to recommended tracks through a personalized Apple Music stream.

Prior to this, TikTok already have a semi-integrated approach in the form of “Add to Music App” function, but this integration, which utilizes Apple’s MusicKit API, effectively reduces the “friction” between both UIs. Like in a native app, this allows streams to be statistically counted within Apple Music (let’s just say K-Pop fans with competitive spirits are going to have a field day with this.) Of course, that also means the artists can get paid this way, too.

Besides that, both parties are also introducing a “Listening Party” feature (a la Stationhead) that allows artists and fans to listen to music together in real time within a shared environment. Fans can participate in sessions hosted by artists, where they can listen to tracks simultaneously and interact during the session. TikTok says both features will roll out globally over the coming weeks.

Pokdepinion: Sounds like a win-win for both.