Bangkok-based global hotel operator Minor Hotels has announced plans to develop a global data and AI platform in partnership with Google Cloud, Salesforce, OneTrust and Deloitte, as part of its ongoing digital transformation efforts. The initiative aims to unify guest data and support data-driven operations across more than 640 properties worldwide.
Minor Hotels Taps Into AI For Operational Improvements
The purpose of this newly-established platform is to integrate guest data, marketing and service operations, which allows the company to “recognize guests more consistently,” meaning more personalized communication and service delivery. The company promises privacy and governance measures from the outset to manage data responsibly in line with regulatory requirements.
Google Cloud will be responsible for the platform’s operations, utilizing BigQuery and Vertex AI for “interoperable data and intelligence layer.” Here’s some extra context – Minor Hotels own several brands including Anantara in Thailand and Tivoli in Portugal, so the idea is that a guest can get the same continuous experience (including preferences) across several locations. AI agents will also be part of this system that will “reliably” perform tasks like managing bookings, creating itineraries and resolve requests by “tethering” the agents to a single data source.
Meanwhile, Salesforce will provide customer relationship management and marketing automation capabilities, enabling segmentation and communication based on guest preferences and past interactions. OneTrust will support privacy, consent management and compliance within the platform, while Deloitte is responsible for strategy, integration and implementation to align the system with operational processes across different markets.
The platform is being developed independently of existing legacy systems, with full deployment targeted within 2026. Minor Hotels stated that the approach is intended to streamline development timelines and support the adoption of AI-driven capabilities across guest engagement and internal operations.
Pokdepinion: We’ll see how well this will translate into improved customer satisfaction.
![[UPDATED: Statements] Forza Horizon 6 Dev Drops Multi-Millennial Ban Hammer To Cheater Before The Game Has Even Released - 58](https://cdn.pokde.net/wp-content/uploads/2026/05/12022254/fh6leakpermabancover-420x280.jpg "[UPDATED: Statements] Forza Horizon 6 Dev Drops Multi-Millennial Ban Hammer To Cheater Before The Game Has Even Released - 59")
