Chinese-based components maker COLORFUL held its first overseas iGame x Senna launch in Malaysia, marking the company’s further expansion into Southeast Asia markets. In particular, Malaysia was chosen for “its 20 million+ gamers and a fast-growing creator community” to introduce the brand’s newest AI avatar, based on its existing IP.
COLORFUL “Senna”
The event primarily focuses on the brand’s new digital AI assistant (because we can’t have enough of them apparently), called Senna, accessible via iGame Center software. In its words, “[Senna] monitors system performance in real time, provides reminders for updates and helps optimize hardware for smooth gaming.” We’ve seen a few examples before this, like ASUS’s OMNI, and perhaps more relevant in this case, NVIDIA G-Assist.
All that is to say that there is now an anime-fied chatbot that does the work for you if you can’t figure out which button goes where. Truthfully, all of these will eat into your PC’s resources, because LLM processing doesn’t fall out of the sky after all – if our testing on NVIDIA’s counterpart was any indication, every response Senna will make is going to cause the system to briefly stutter to generate the answers, so keep this in mind if you intend to make her your PC’s sidekick.
COLORFUL did say that you don’t necessarily require its components to activate Senna, meaning all of these will functional in a device-agnostic manner. Granted, it’s unlikely that you’ll go out of the way to download a separate control software for your gaming PC, but hey, the option is there.
Pokdepinion: Not the first AI companion out there, but certainly not going to be the last.
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