Indian-based gadget maker boAt has officially announced its entry into the Malaysian market as part of its expansion strategy in Southeast Asia (SEA), marking a step in extending its presence beyond existing markets in South Asia (its home market) and the Gulf region.
boAt Enters Malaysia
As part of its market entry, boAt is introducing its first wave of products that includes true wireless earbuds and headphones under Nirvana and Airdopes lineup, as well as EnergyShroom series power banks; key models include Nirvana IVY Pro and Nirvana Ion wireless earbuds, as well as the EnergyShroom PB400 power bank.
A quick rundown on its products: the Nirvana IVY Pro features Dolby Atmos spatial audio support, Dolby Head Tracking, and adaptive hybrid ANC with up to 52dB noise suppression; the audio setup involves dual 11mm + 6mm titanium drivers, along with 6-microphone setup for calls and noise cancelling. It supports Bluetooth Multipoint and Google Fast Pair, while additional configuration can be made through its boAt Hearables companion app. It is now available at RM248 apiece.
Meanwhile, the Nirvana Ion wireless earbuds, it is touted for its extremely long battery life capable of lasting 24 hours per earbud, or 120 hours in total – most earbuds today generally last one-fourth of that figure, so this is a big claim to say the least. Part of that is due to the lack of ANC, so that’s a lot of processing power saved to preserve battery life, and the stem-based design also allows the earbuds to fit larger cells than dot-shaped counterparts. A pair of these will set you back for RM115.
Lastly, the EnergyShroom PB400 power bank supports two-way fast charging up to 22.5W, while its 20,000mAh capacity can supply power to gadgets via one USB-C port (also acts as input for charging itself) and two USB-A ports. It supports QuickCharge 3.0 standard, as well as USB Power Delivery and PPS (programmable power supply) protocols, plus pass-through charging mode. It’s now available at RM95.
Imagine Marketing Limited, the company behind boAt, stated that the Malaysia launch is intended to support broader regional expansion, with further market entries in Southeast Asia planned. boAt aims to scale its presence through online platforms, with initial availability on Shopee and planned expansion to Lazada and TikTok Shop to align with local shopping preferences.
Pokdepinion: 24-hour battery on a single earbuds? That’s insane if true.
![[UPDATED: Statements] Forza Horizon 6 Dev Drops Multi-Millennial Ban Hammer To Cheater Before The Game Has Even Released - 62](https://cdn.pokde.net/wp-content/uploads/2026/05/12022254/fh6leakpermabancover-420x280.jpg "[UPDATED: Statements] Forza Horizon 6 Dev Drops Multi-Millennial Ban Hammer To Cheater Before The Game Has Even Released - 63")
