LEGO has launched its Keep It Fresh campaign in Malaysia to coincide with Valentine’s Day, centering on shared building experiences and the expanded LEGO Botanicals collection. The campaign focuses on creating lasting experiences through interactive installations, retail activations, and themed product offerings across Kuala Lumpur.
LEGO Botanicals Campaign
From 10 to 15 February 2026, The Bloom Bar installation will be hosted at the Entrance Foyer of The Starhill Kuala Lumpur, offering visitors a hands-on environment to build LEGO Botanicals creations together. The space features interactive building areas, photo zones, and collaborative displays designed to encourage participation and shared creativity.
Visitors aged 13 and above can take part in guided Make and Take sessions to build brick-based roses in selected colour variations, while a collective tulip field installation allows participants to contribute individual builds to a larger display. An automotive display featuring a Mercedes-Benz A250 decorated with LEGO Botanicals elements is also part of the installation. A separate Bloom Bar pop-up will be held at Elmina Lakeside Mall from 6 to 8 February, where LEGO Botanicals sets will be available through an online-to-offline Click and Collect retail concept.
In addition to the pop-up experiences, a roving Bloom Squad activation will take place from 7 to 14 February at selected shopping destinations across Kuala Lumpur. The activation involves brand representatives engaging with shoppers and distributing roses along with vouchers redeemable for LEGO Botanicals items with qualifying purchases at participating LEGO Certified Stores.
The campaign also highlights the expanded LEGO Botanicals product lineup, including newly introduced sets such as the Tulips Bouquet, Peace Lily, Daisies, Flower Wall, Golden Retriever Puppy, and Love Birds, alongside existing botanical-themed and decorative sets. These products are positioned as decorative and gift-oriented options intended for display and shared building activities.
To support the campaign, limited-time promotions are available through selected online platforms, pop-up locations, and LEGO Certified Stores during the Valentine’s Day period, with purchase thresholds qualifying customers for exclusive gift items and accessories related to the LEGO Botanicals range.
Pokdepinion: LEGO fans, don’t miss it!
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