AMD Quietly Rebrands Anti-Lag 2 To FSR Latency Reduction 2.0

AMD was recently spotted with a name change made on one of its technologies, the Anti-Lag 2 – while the chipmaker hasn’t made it official just yet, Videocardz has done the digging and found the FSR SDK 2.2 source code revealing that this tech will be referred as “FSR Latency Reduction 2.0” in the future.

Anti-Lag 2 Now Part Of FSR

While no reason is cited for this rebranding effort, one can simply infer from the company’s recent moves to see why. For its FSR Redstone launch, AMD has already rebranded some of its existing technologies under the unified FSR banner a la NVIDIA’s equivalent, DLSS. What used to be FidelityFX Super Resolution is now FSR Upscaling, and other features like Frame Generation, Ray Regeneration, and Radiance Caching are all part of this branding.

In case you don’t remember, AMD’s Anti-Lag 2 – or shall we say, FSR Latency Reduction 2.0 – operates in the same way as NVIDIA’s equivalent feature, NVIDIA Reflex. It requires explicit developer support for the feature to work, so it isn’t surprising to say that the number of games supporting AMD’s solution is significantly less than its primary competitor (we counted 23 vs 157 based on what’s published on their websites). It’s worth noting that Team Green still brands its Reflex technology separately from DLSS at this moment, but ultimately these are all marketing semantics.

We do wonder the if the “2.0” suffix means the original Anti-Lag will be retroactively rebranded as well; in any case, we’ll have to see if AMD has anything say in due time when the rebrand officially kicks in. At this time, the company is still facing criticism over the lack of FSR4 support in older RDNA3-based GPUs despite community efforts has so far proved that it is technically feasible to do so.

Pokdepinion: I will say, nobody is beating NVIDIA when it comes to mindshare despite others’ best marketing attempts.