MSI Diverts Away From AMD To Focus More On NVIDIA GPUs
MSI Diverts Away From AMD To Focus More On NVIDIA GPUs
Recently, Australian-based Hardware Unboxed reported that MSI has seemingly quietly discontinued its AMD GPU products from its lineup, and some models – like the most recent RX 7800 XT and RX 7700 XT – have never seen an MSI-designed model on the market.
In a subsequent statement given to German outlet HardwareLuxx, the Taiwanese AIB has all but explicitly confirmed that it’ll further scale back its efforts on Team Red’s GPUs. “When it comes to graphics cards, our focus at the moment is actually more on RTX cards. Nevertheless, the collaboration with AMD is essential and extremely relevant for us. We see a very positive development, particularly in the area of mainboards,” MSI told the publication (machine translated).
The statement came as a result of observations which has seen reduced availability of MSI AMD cards in certain regions like Australia and Europe, with American markets beginning to see price drops which is likely to accelerate the clearance of its inventory. Today, MSI’s existing Radeon RX 7000 lineup all feature the “Classic” branding, which signifies the use of older-generation designs.
While MSI puts focus on its GPU business more towards NVIDIA’s GPUs, the company has stated that AMD will remain important in its motherboard business, as it is responsible for designing AMD’s 500/600 series motherboards today. That being said, it’s also the only mainstream manufacturer of gaming handhelds today that does not use AMD’s Ryzen Z1 processors, and instead uses Intel’s Core Ultra chips.
Today’s consumer GPU market is heavily dominated by NVIDIA’s GPUs given its superiority in both performance and feature set, and this is even more apparent in (semi-)professional environments. For many of the mainstream AIBs like ASUS, GIGABYTE, and MSI, their lineup of AMD GPUs is a lot smaller than Team Green’s options – gamers have limited choices when it comes to AMD cards, as a result. However, AMD still has dedicated AIBs including Sapphire, PowerColor, XFX, and others which specialize in Radeon cards today.
Source: Videocardz
Pokdepinion: Historically, AMD GPUs just don’t have much presence in MSI’s portfolio in general – laptops included. So this isn’t all too surprising, to say the least.
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